In 2009, the Big Ten Network (BTN) approached us to help create their signature pro-social initial BTN LiveBIG.

To live big is to find a cause that you’re passionate about and to do something about it. Many of the qualities that make Big Ten teams successful on the field or on the court are the same that help members of the Big Ten community make a difference off of it. Dedication, putting in the time, hard work and working together toward a higher goal are what make the Big Ten community special. This is what it means to "live big."

The goal of BTN LiveBIG is to expand volunteerism in the Big Ten community, deepen people’s commitment to service and encourage them to live big. This Big Ten Network campaign engages fans on-air, online and on campus.

We partner with BTN on all elements of this program, including identifying and shaping stories of exceptional service from around the Big Ten that are brought to life on their weekly program, BTN LiveBIG. We develop content for the campaign’s website, BTNLiveBIG.com and help viewers: explore and connect with the best volunteer opportunities in their communities and on their campuses, share how they are living big, and donate to a cause and/or organization.

We work closely with BTN to rally its fans, school community centers, partners, advertisers and affiliates to join BTN LiveBIG and inspire them to give the most important gift – a commitment of time and service to the communities of the Big Ten.

Credits: Teamworks, One Method